COMMUNICATIONS | MARKETING | BRAND | CONTENT | MEDIA
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Want more media coverage? Here are 5 steps to Get You Ready for Your Close-Up
Read more: Want more media coverage? Here are 5 steps to Get You Ready for Your Close-Up1. Find your Audience First things first: ask yourself, “Who cares?” It might sound harsh, but it’s a crucial question. To secure media coverage for your brand, you need to identify your target audience, those people and groups who…
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To Press Release or Not: That Ain’t The Question
Read more: To Press Release or Not: That Ain’t The QuestionThe debate over the relevance of the press release continues to simmer among communicators. Is this traditional media relations tool still effective in today’s dynamic, multi-platform world? You might have mixed feelings about press releases as a PR…
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If You Build [A Content Calendar], They Will Come
Read more: If You Build [A Content Calendar], They Will ComeCreating a content plan will streamline your daily tasks and reduce stress. It can also attract potential clients and customers to you instead of you constantly chasing them. We’ve all heard it: a strong social media presence is…