From Ideas to Impact: Building a Cohesive Brand Voice
A cohesive brand voice is crucial for businesses looking to create a strong, lasting impact in today’s competitive...
We help dreamers, hope dealers and believers who know the world gets better whenever a good idea is coaxed into reality.
It’s time to transform your passion into impact.
PERSPECTIVE & PERCEPTION ARE EVERYTHING.
Your brand is the cornerstone of your success as an entrepreneur, startup or non-profit organization.
To truly stand out in today’s crowded market, you need more than just a logo and a catchy slogan. You need clarity–clarity in your brand message, clarity in your target audience, and clarity in your offerings.
When your brand is clear and aligned with your values, purpose, and audience, magic happens. You attract the right people, differentiate yourself from the competition, and build a loyal following that believes in what you do.
The Fingerprint Project is a transformative program that takes you from a “good idea” to a marketing blueprint and plan that drives sales and success.
The Fingerprint process builds brands fast. You’ll walk away with a customized, actionable toolkit to go from misunderstood to booked. By refining your superpower, brand identity, and how it all works together to serve the unique needs of people looking for just what you have to offer, you’ll make more vital, lasting impressions with the people who matter most—clients, investors, customers, and supporters. Boost visibility and engagement, increase sales and support, and stay agile in a changing market without constantly reinventing your approach.
Uncover your brand’s unique Fingerprint and how to harness it to achieve remarkable impact.
From “Can I?” to “I do”
Make the unimaginable tangible.
Create connection for change.
Building a brand that stands above the noise means making the magic of what you do as clear as glass. Clarity is the fuel of solid brands and even better marketing.
At Black Coffee Communications Inc., it’s the root of a philosophy built on the simple truths of every great brand: Clarity, Empathy, and Efficiency. Once mastered, the path to your dream of changing the world, one good idea at a time, is revealed. It’s time to step into your destiny.
We specialize in dreamers, hope dealers and those who believe the world is better for every good idea followed through to reality. We deeply understand this unique community and your needs are at the center of BCC’s brand marketing and communications guidance. Our services and approach are customized for entrepreneurs, startup founders, non-profit organizations, and leaders.
Welcome home; we’ve been waiting.
If you’re ready for your close-up, we’re ready for you.
Founder, Life With A Baby Inc. and Foundation
Mercedes Blackwood and Black Coffee Communications have been an absolute joy to work with over the past few years. Mercedes helped us define our organization’s voice better and understand how to push our brand. Our audience has grown tremendously on all social media platforms, and we have collaborated with more presenters, theatre, and dance artists on a national and international level!
Dance Immersion
When I first met Mercedes, I was launching my practice as an Executive Leadership Coach. The process from concept to launch was seamless, as Mercedes took the time to listen and understand what I wanted to say. I felt she saw what was inside me, just waiting to emerge. Ultimately, what was delivered was a turn-key, complete web brand identity that I am incredibly proud of, not just because of her ability to provide but also because of who she is: an entrepreneur who makes you believe that you can do it, too.
David G.
Mercedes was not just informative; she inspired new ideas and possibilities. She helped me to break down the larger goals into achievable tasks despite how daunting the greater goal may have initially appeared.
Catholic Charities of the Archdiocese of Toronto (CCAT)
A framework to discover, develop, and succeed at marketing non-profit organizations–for good
What if it was possible to market ‘goodness’ like brands market products? For non-profit organizations, this is not only possible but vital.
However, it requires knowledge of the non-profit landscape and its unique challenges, especially capacity-related ones. The perception of your brand and the effectiveness of your communications directly affect opportunities to attract the funding you need to change the world.
This workshop, tailored for lower-capacity teams and resources, will reveal how your organization can still succeed in building pointed, lasting connections, support, and action.
Building Truly Effective Communications for a Non-Profit World
Communications play a critical role in fostering trust, engagement, and impact. Effective communication isn’t just about conveying information in a rapidly evolving landscape—it’s about forging meaningful connections with the diverse audiences and stakeholders you serve and engage with daily.
In this interactive and dynamic session, participants will explore building practical communication approaches and strategies tailored to the non-profit sector landscape, including navigating capacity challenges. The content is designed to apply to your organization’s communication needs immediately.
We’ll delve into the practical cornerstones of effective communication: clarity, empathy, and efficiency. Understanding and practicing empathy in your communication strategies is an essential ingredient for building robust connections with diverse audiences.
Join us for a dynamic and thought-provoking workshop that will empower you to build bridges, spark connections, and make a lasting impact in the non-profit sector.
Conquer overwhelm to design a marketing machine that works as hard as you do to achieve success.
Those willing to forge into creative business are often the most impactful. However, learning to market the magic of the arts, the spiritual or the intangible, is challenging when it doesn’t seem to fit your purpose. The good news is that a systematic approach can capture the beauty of services that feed the soul and transform it into business success.
We’ll cover the foundations of building clear brand and marketing communications and processes, storytelling, audience segmentation, and how to tailor your offerings and services to suit them and, most importantly, drive sales.
A cohesive brand voice is crucial for businesses looking to create a strong, lasting impact in today’s competitive...
Founder / Principal Consultant
Your story matters. Your brand comprises your passion, vocation and hope for the world.
We live to tell that story. BCC serves brands and organizations that want to get clear, once and for all, about who they are, the change they want to be, and the people they are destined to impact.
As a communicator honed in the media gauntlet, I help leaders and organizations reveal the clarity needed to increase engagement, action, outcomes, and loyalty with diverse, multi-faceted audiences once and for all.
My approach and expertise combine strategic and empathy-driven communications, brand strategy, marketing, public and media relations to design audience-centred strategy, communications, content, and the power of storytelling to transform organizations from aspirational to impactful.
Pursue the simple in life and work.
Monthly insights, tips, and tools for finding motivation and balance in life and business.
Communications | Brand | Marketing | Media | Entrepreneurship | Writing Mastery
Black Coffee Communications Inc. is proudly located in the Greater Toronto Area, Ontario, Canada.
Copyright © 2024 Black Coffee Communications. All rights reserved.
Mercedes is like a fairy godmother with clarity, sprinkling magic in all the right places. Black Coffee Communications is the best investment we have made in our growth over the last three years. From content and communications to business development and public relations, the team at BCC is like the secret ingredient everyone wants for their recipe.